STATE COVERAGE · FLORIDA

    Florida Feasibility Study Consultant

    Florida is a growth market that has become a lender-diligence market. Its economy grew faster than any other state's in 2025, yet population growth now runs on international migration rather than moves from other states, and the variables most likely to break a Florida pro forma are costs, not revenue: wind and flood insurance, non-homestead property reassessment on acquisition, septic and water constraints, and a liquor-quota system that turns a license into a capital line item. We prepare bankable, lender-grade feasibility studies for projects across Florida, built to the standard an SBA reviewer, a USDA state office, or a conventional, agency, or CMBS credit committee applies, and grounded in the state regulatory, market, and demographic conditions that determine whether a Florida project pencils.

    By Sarrah Allen, MAI. Page last reviewed: November 2026.

    Key florida market indicators

    23,462,518

    Florida residents as of July 1, 2025, third-largest state

    Source: U.S. Census Bureau Vintage 2025 (2025)

    $1,805.6 billion

    Florida nominal GDP, fourth-largest state economy

    Source: U.S. Bureau of Economic Analysis (2025)

    3.1%

    Florida real GDP growth, tied for fastest in the nation

    Source: U.S. Bureau of Economic Analysis (2025)

    4.4%

    Florida unemployment rate, seasonally adjusted

    Source: U.S. Bureau of Labor Statistics (September 2026)

    178,297

    Florida housing units permitted, second in the nation

    Source: U.S. Census Bureau Building Permits Survey (2025)

    Why a Florida study is different

    Florida posted the fastest real GDP growth of any state in 2025 and added nearly 200,000 residents in a year, but the composition of that growth has changed. Net domestic migration fell to 22,517 in the year to July 2025, down from 310,892 in 2022, while net international migration of 178,674 was the highest of any state. Demand cases built on 2021–2023 in-migration overstate absorption, and a credible Florida study separates the South Florida core, where Miami-Dade now loses residents domestically, from exurban growth counties such as St. Johns, Sumter, Osceola, and Polk.

    The cost stack is where Florida studies are won or lost. The state levies no personal income tax, which supports retiree and high-earner demand, but it shifts weight onto property tax and transaction tax. Non-homestead property, including all commercial real estate, carries a 10 percent annual assessment cap that resets to just value on a change of ownership, so an acquisition must be modeled at the reassessed basis, not the seller's bill. Documentary stamp tax on deeds and notes and the nonrecurring intangible tax on mortgages are material closing-cost lines. On the favorable side, Florida repealed the sales tax on commercial rent effective October 1, 2025, lowering occupancy cost for leased office, retail, industrial, and self-storage; transient rentals of six months or less, including hotel rooms and RV sites, remain taxable. Amendment 3 on the November 3, 2026 ballot would cut the non-homestead cap from 10 percent to 5 percent and raise homestead exemptions; if it passes, commercial millage may rise as local governments replace lost homestead revenue, so until certification a Florida study should run both scenarios.

    Insurance is the single most important Florida-specific expense line. Citizens Property Insurance, the state-created insurer of last resort, peaked at 1.41 million policies in October 2023 and had fallen to roughly 255,000 by September 2026 after record depopulation to private carriers, which means more risk now sits with newer, thinly capitalized insurers. Florida carries 1,767,045 NFIP flood policies, about 39 percent of the national total, and commercial NFIP limits of $500,000 building and $500,000 contents mean hotels, multifamily, and industrial assets typically need private excess flood. Named-storm deductibles of 2 to 5 percent of insured value, carrier financial-stability ratings, and FEMA Risk Rating 2.0 premium phase-ins all belong in the operating-expense sensitivity, and the Florida Building Code's High-Velocity Hurricane Zone in Miami-Dade and Broward moves the capital budget.

    SBA and USDA in Florida

    For SBA 7(a) and 504 financing, loans numbered through September 30, 2026 fall under SOP 50 10 8, effective June 1, 2025, and loans numbered on or after October 1, 2026 fall under SOP 50 10 8.1. Special-purpose assets, including gas stations, car washes, hotels, RV parks, event venues, and assisted living, carry a higher equity injection, 15 percent for a special-purpose property or a startup and 20 percent when both apply under the 504 program, and a clear expectation of an independent feasibility study. Self-storage and industrial are generally treated as multipurpose collateral with standard injections. The SBA does not finance market-rate multifamily, so those projects run through agency, HUD, conventional, or CMBS channels. Florida is served by two SBA districts: South Florida, headquartered in Miami with branches in Tampa and Fort Pierce, which has historically ranked as the nation's largest district by volume, and North Florida, headquartered in Jacksonville with an Orlando branch, which reported 1,919 loans and nearly $1.2 billion in FY2025, a 21 percent increase over FY2024. SBA volume is heaviest in Miami-Dade, Broward, and Palm Beach, then Tampa Bay, Orange and Seminole, and Duval and St. Johns.

    USDA is a realistic path only where geography allows it. Under 7 CFR Part 5001, rural means any area not within a city or town of more than 50,000 and not in its contiguous, adjacent urbanized area, and eligibility must exist at approval, not be a condition of it. In Florida that rules out nearly the entire I-95 coast from Miami to Port St. Lucie and most of the I-4 corridor from Tampa through Lakeland and Orlando to Daytona, including much of Pasco, Polk, Lake, and Osceola. It leaves the Panhandle interior, the Big Bend and Nature Coast, North Central Florida, the Heartland, the Glades and Lake Okeechobee towns, and many Keys communities outside Key West as the realistic Business and Industry territory. A B&I guaranteed loan over 1 million dollars to a new business requires a full independent feasibility study prepared by a qualified consultant (7 CFR 5001.306). Community Facilities carries a tighter 20,000-population limit. USDA rescinded the FY2025–2027 REAP notice of funding on April 15, 2026, and applicants without an executed agreement must reapply under the updated regulation. We confirm eligibility parcel by parcel on the USDA eligibility map at the start of every engagement and screenshot the result for the loan file, because Jacksonville's consolidation with Duval County, Lakeland's own urbanized area, and the Orlando, Fort Myers, and Port St. Lucie fringes routinely exclude land that looks rural.

    USDA rural eligibility in Florida: where to look and where to check

    Generally eligible regions (confirm each parcel)Boundary issues that trip up clients
    Panhandle interior: Holmes, Washington, Jackson, Calhoun, Liberty, Gadsden; north Walton, Okaloosa and Santa RosaJacksonville: the city is consolidated with Duval County, so all of Duval is inside a city over 50,000
    Big Bend and Nature Coast: Jefferson, Madison, Taylor, Lafayette, Dixie, Wakulla, Franklin, Gulf, LevyOrlando: the urbanized area spills into Osceola, Seminole and Lake; pasture near Lake Nona and Horizon West may still map urban
    North Central: Suwannee, Hamilton, Columbia, Union, Bradford, Baker, Gilchrist, PutnamTampa and Lakeland: the Tampa UA covers most of Hillsborough, Pinellas and Pasco; Lakeland's UA covers much of west Polk
    Heartland: Highlands, Hardee, DeSoto, OkeechobeeFort Myers and Cape Coral both exceed 50,000; Lehigh Acres is contiguous UA
    Glades and Lake Okeechobee: Glades, Hendry, Belle Glade and PahokeePort St. Lucie exceeds 50,000 and its UA reaches toward Fort Pierce and Stuart; western groves may still qualify
    Florida Keys: Monroe County communities outside Key WestPensacola, Tallahassee, Gainesville, Ocala each exceed 50,000; check Pace and Navarre, north Wakulla, the Alachua fringe and Marion's US-27 and SR-200 corridors

    The Florida regulatory layer

    A defensible Florida study is built on the specific agencies and rules that govern each asset. Fuel and convenience sites answer to the Florida DEP storage tank program under Chapter 62-761, F.A.C. for underground tanks and 62-762 for aboveground tanks, with financial responsibility of 1 million dollars per occurrence that must be maintained until the tank is properly closed, and a registration placard that can be revoked, halting deliveries, for leak-detection or financial-responsibility noncompliance. Self-storage operating economics are shaped by the Florida Self-Service Storage Space Act, sections 83.801 through 83.809, F.S., which allows e-mail notice, online auctions without an auctioneer license, and a 15-day minimum between first publication and sale. Assisted living facilities are licensed by the Agency for Health Care Administration under Chapter 429, Part I, F.S. and Rule 59A-36, F.A.C., and Florida is licensure-only for assisted living, with no certificate of need, while nursing homes, hospices, and ICF/DD facilities still require a CON. Liquor runs through the DBPR Division of Alcoholic Beverages and Tobacco under Chapters 561 through 565, F.S.: quota licenses are capped at one per 7,500 county residents and issued by drawing, so a full-liquor restaurant either buys a quota license on the secondary market or qualifies for the SFS special restaurant license, which now requires 2,000 square feet of service area, 120 seats, and at least 51 percent of revenue from food and nonalcoholic beverages; hotels with 100 or more rooms qualify for a quota-exempt special license. Restaurants and lodging are licensed by DBPR's Division of Hotels and Restaurants under Chapter 509, F.S., while convenience stores need an FDACS food permit under Chapter 500. RV parks are permitted under Chapter 513, F.S. and Rule 64E-15, F.A.C. On-site sewage moved from the Department of Health to DEP in 2021 under Chapter 62-6, F.A.C., and in Basin Management Action Plan areas new septic systems are barred on lots of one acre or less where sewer is available and must achieve 65 percent nitrogen reduction where it is not. Florida has no state environmental policy act; environmental review happens through Environmental Resource Permits for stormwater and wetlands under Chapter 373, Part IV, F.S., consumptive water-use permits, and Coastal Construction Control Line permits under section 161.053, F.S. for beachfront sites. Each of these is a timeline, cost, or entitlement variable a credit committee expects the study to address.

    Florida feasibility studies by asset class

    01

    Gas Station and Travel Center

    Florida fuel-and-convenience demand is carried by tourism traffic on I-75, I-95, I-4, I-10 and the Turnpike, by rooftops following growth into Polk, Osceola, St. Johns and Sumter, and by hurricane-evacuation surges. The binding diligence items are DEP tank compliance under Chapter 62-761, F.A.C., a current registration placard, leak-detection records, and continuous financial responsibility of 1 million dollars per occurrence, plus Petroleum Restoration Program eligibility for any historical discharge. A c-store needs an FDACS food permit, beer and wine is non-quota but packaged liquor is not, and rural sites depend on septic and stormwater ERP approval. Most fuel sites are SBA special-purpose collateral with a going-concern appraisal and environmental review; Panhandle and Heartland interchanges that pass the 7 CFR 5001 test are strong USDA Business and Industry candidates.

    Florida gas station feasibility study →National methodology →

    02

    Car Wash

    A year-round wash season, high vehicle ownership, salt air and pollen, and steady single-family construction support express-tunnel economics across Florida's growth corridors in Polk, Lake, Pasco, Osceola, St. Johns and Lee counties. Diligence centers on water: reclaim-system design, discharge to sanitary sewer versus on-site treatment, water management district consumptive-use rules, and stormwater ERP requirements. Wind-rated canopy and building design under the Florida Building Code and named-storm deductibles move both capex and the insurance line. Saturation is a real risk in the fastest-growing suburbs, so the study maps competing tunnels within three to five miles. Car washes are SBA special-purpose collateral with business valuation and equipment components; USDA Business and Industry fits small-town sites outside urbanized areas.

    Florida car wash feasibility study →National methodology →

    03

    Hotel

    Florida lodging demand spans Orlando's parks and meetings base, beach and Keys leisure, cruise-port stays in Miami, Fort Lauderdale, Port Canaveral and Tampa, Space Coast launches, and sports and events. A lender-grade study turns on a defensible competitive set and RevPAR penetration in a market where statewide RevPAR was already softening in 2025, with brand and PIP assumptions tested against the cost stack. Binding items are DBPR lodging licensure under Chapter 509, the quota-exempt special liquor license for properties of 100 or more rooms, CCCL permitting for beachfront sites, wind and flood insurance with private excess flood above NFIP limits, and the milestone-inspection and reserve-study obligations that attach to condo-hotel structures. Transient rentals remain subject to sales and tourist development taxes, which affect ADR comparisons. Hotels are SBA special-purpose collateral for limited-service flags, with CMBS and bank debt for larger assets and USDA Business and Industry for rural tourism hotels in the Panhandle interior, the Keys and Lake Okeechobee towns.

    Florida hotel feasibility study →National methodology →

    04

    Self-Storage

    Household formation, retiree downsizing, condo and apartment living, seasonal residents and post-hurricane contents storage make Florida one of the deepest self-storage demand pools in the country, and the repeal of the commercial rent sales tax on October 1, 2025 removed a cost from storage rents. Florida markets absorbed heavy 2021–2023 deliveries, so the analysis turns on square-feet-per-capita saturation by submarket and a credible lease-up curve, with the 2025–2026 permit pullback a potential tailwind for 2027–2028 lease-up. The operating model is shaped by the Florida Self-Service Storage Space Act, sections 83.801–83.809, F.S., including e-mail notice, online auction and the 15-day rule, and the capital model by wind-rated roof systems, flood-zone siting and stormwater ERP for the impervious footprint. Self-storage is generally multipurpose for SBA, which lowers the equity requirement relative to special-purpose assets, with bank and CMBS debt for stabilized assets and USDA Business and Industry for rural county seats.

    Florida self-storage feasibility study →National methodology →

    05

    Multifamily

    Florida renter demand is driven by job growth, immigration-led population gains, and for-sale housing and insurance costs that keep households renting, against a 2025 multifamily permit surge of nearly 30 percent that a study must weigh against absorption in 2026–2027. The defining Florida pro forma variables are insurance and property tax: non-homestead property carries a 10 percent annual assessment cap that resets to just value on acquisition, and a credible study models the reassessed basis, not the seller's bill, and runs an Amendment 3 scenario until the November 2026 result is certified. The Live Local Act, SB 102 as amended through 2026, is a decisive diligence item, preempting local zoning for multifamily on commercial, industrial and mixed-use land where at least 40 percent of units are affordable at or below 120 percent of AMI, and granting ad valorem exemptions for qualifying units in developments of 71 or more units. Market-rate multifamily is agency, HUD 221(d)(4), and conventional financed; the SBA does not finance passive residential rentals, and USDA multifamily programs reach only eligible rural areas.

    Florida multifamily feasibility study →National methodology →

    06

    RV Park and Outdoor Hospitality

    Florida outdoor hospitality demand is anchored by snowbird seasonal migration, state park and beach tourism, workforce and long-term RV living, and post-hurricane recovery demand. The binding regulatory item is the Chapter 513, F.S. RV park permit under Rule 64E-15, F.A.C., covering sanitation, water supply, density and spacing, and wastewater is usually the critical path: OSTDS capacity under DEP Chapter 62-6, BMAP nitrogen limits, or a package plant. Flood-zone siting, water-use and stormwater permits, hurricane evacuation plans and tie-down rules follow. Transient site rentals carry sales and tourist taxes while long-term occupancies may fall under Chapter 723 mobile home tenancy rules, so the model separates transient from annual revenue and anchors on seasonality and site-night revenue. RV parks are SBA special-purpose collateral and a natural USDA Business and Industry fit, because most viable sites, in the Ocala National Forest, the Panhandle and the Heartland, are rural.

    Florida RV park feasibility study →National methodology →

    07

    Industrial and Warehouse

    Consumption by 23.5 million residents plus tourists, port activity at PortMiami, Port Everglades, JAXPORT and Port Tampa Bay, the I-4 distribution hub in Polk and Lakeland, and nearshoring trade with Latin America make Florida one of the deepest industrial markets in the Southeast, with aerospace and defense supporting flex and manufacturing on the Space Coast and in the Panhandle. The repeal of the commercial rent sales tax directly lowers tenant occupancy cost. A lender-grade study weighs absorption and sublease overhang and treats stormwater and wetland ERPs, which often drive site yield, flood elevation, wind-load design, Phase I/II for legacy agricultural chemicals or petroleum, and surviving DRI development-order conditions on master-planned parks as cost and schedule variables. Industrial is generally multipurpose for SBA 504 with a 10 percent injection, with conventional, life-company and CMBS debt for investment product and USDA Business and Industry for rural manufacturing and agribusiness.

    Florida industrial feasibility study →National methodology →

    08

    Wedding and Event Venue

    Florida is a top destination-wedding market, with demand across beach venues, Orlando resort weddings, and rural barn venues in North Central Florida and the Panhandle, plus corporate events and quinceañeras. The binding constraints are DBPR Chapter 509 licensing for on-site catering, the alcohol structure, whether a venue-held license subject to the section 561.20 quota or a licensed caterer, assembly-occupancy fire and life safety, septic capacity sized for peak event loads under DEP Chapter 62-6, which is often the binding constraint at rural venues, and agricultural-zoning conversion and noise ordinances. Hurricane-season cancellation exposure from June through November belongs in the revenue stress test. The model rests on bookings pace, seasonality and per-event revenue. Venues are frequently SBA 7(a) financed as special-purpose collateral with conservative appraisals, with 504 for owner-occupied real estate and USDA Business and Industry for rural and agritourism sites.

    Florida wedding venue feasibility study →National methodology →

    09

    Senior Housing, Assisted Living and Memory Care

    One of the nation's oldest populations and continuous retiree in-migration support independent living, assisted living and memory care across Sarasota and North Port, The Villages, Naples and Tampa Bay. Assisted living facilities are licensed by AHCA under Chapter 429, Part I, F.S. and Rule 59A-36, F.A.C., and Florida is licensure-only for assisted living with no certificate of need, which means new supply can enter quickly and the study must model competitive pipeline risk by age cohort and payor mix. Skilled nursing still requires an AHCA CON. Extended congregate care and limited nursing services endorsements, staffing ratios, post-Irma emergency power rules, and wind and flood insurance round out the diligence. Assisted living and memory care are SBA special-purpose assets for smaller owner-operated communities, HUD 232 and agency seniors housing for licensed facilities at scale, and a strong USDA Community Facilities fit for nonprofit or public rural senior facilities.

    Florida senior housing feasibility study →National methodology →

    10

    Restaurant

    Restaurants are the highest-risk operating category in commercial real estate, and Florida lenders scrutinize sales-per-square-foot, daypart mix and break-even most closely, especially for startups and franchises in tourism and exurban growth markets. Permitting runs through the DBPR Division of Hotels and Restaurants under Chapter 509, F.S. The alcohol strategy is a Florida-specific capital decision: beer and wine is non-quota, while full liquor requires either a quota license bought on the secondary market, a material cost line, or the SFS special restaurant license with its 2,000-square-foot, 120-seat and 51-percent food-revenue tests, each of which the pro forma must pass. Grease interceptor and septic sizing matter for rural and outparcel sites, and hurricane-closure business interruption belongs in the model. The commercial rent sales tax repeal lowers occupancy cost for leased restaurants. SBA 7(a) is the primary path for owner-operators and franchisees, with 504 for owner-occupied buildings and USDA Business and Industry for small-town locations.

    Florida restaurant feasibility study →National methodology →

    Florida markets we cover

    • Miami–Fort Lauderdale–West Palm Beach: the state's finance, trade and tourism hub and historically the nation's largest SBA district, where domestic out-migration is now offset only partly by immigration.
    • Tampa–St. Petersburg–Clearwater: financial services, healthcare and the port, with the Lakeland and Pasco growth fringe.
    • Orlando–Kissimmee–Sanford: tourism, meetings and simulation and defense, and Florida's leading permit market in 2025.
    • Jacksonville: logistics, military and finance, with St. Johns and Nassau among the fastest-growing counties in the state.

    We also cover Sarasota–Bradenton, Fort Myers–Naples, Palm Bay and the Space Coast, Port St. Lucie, Daytona Beach, Pensacola and the Emerald Coast, Panama City, Tallahassee, Gainesville, Ocala and The Villages, and the rural and USDA-eligible regions across the Panhandle interior, the Big Bend and Nature Coast, North Central Florida, the Heartland, the Glades and the Florida Keys.

    Built to the lender's standard

    Every study we prepare is built to the standard a lender's credit committee applies and is grounded in the specific Florida conditions that determine whether a project is financeable: insurance and flood exposure, reassessment on acquisition, water and septic capacity, licensure and quota constraints, and parcel-level USDA eligibility. We work across the SBA, USDA, conventional, CMBS, life-company, HUD and agency programs, and we calibrate each engagement to the lender and program at hand.

    Discuss your Florida project →

    Frequently asked questions

    Yes. It is the single most important Florida-specific expense line. Citizens Property Insurance, the state's insurer of last resort, peaked at 1.41 million policies in October 2023 and had fallen to roughly 255,000 by September 2026 as private carriers took over policies, which means more risk now sits with newer private insurers. A bankable study documents the carrier's financial-stability rating, the named-storm deductible, NFIP and private excess flood limits, and a premium sensitivity case.

    Many are, but rarely along the coasts. Under 7 CFR 5001.3 a site must sit outside any city or town over 50,000 and its contiguous urbanized area, and eligibility must exist at approval. The Panhandle interior, the Big Bend, North Central Florida, the Heartland, the Glades and many Keys communities typically qualify; the I-95 coast and the I-4 corridor generally do not. We confirm every parcel on the USDA eligibility map at the start of each engagement.

    SBA 7(a) and 504 financing applies to most owner-occupied commercial projects statewide, with special-purpose assets such as gas stations, car washes, hotels, RV parks, venues and assisted living carrying a higher equity injection and a clear expectation of a feasibility study under SOP 50 10 8 and 8.1. USDA Business and Industry is the primary path only in rural Florida, and a B&I loan over 1 million dollars to a new business requires a full independent feasibility study under 7 CFR 5001.306.

    No personal income tax supports in-migration and spending. Commercial rent has not been subject to sales tax since October 1, 2025, though hotel rooms and RV sites still are. An acquisition resets assessed value to just value, followed by a 10 percent annual non-homestead cap, and documentary stamp and intangible taxes add to closing costs. Amendment 3 on the November 3, 2026 ballot could lower the non-homestead cap to 5 percent while shifting millage pressure onto commercial property, so a study prepared before certification runs both scenarios.

    Not for assisted living. Assisted living facilities are licensure-only through AHCA under Chapter 429, Part I, F.S. and Rule 59A-36, F.A.C. Nursing homes, hospices and ICF/DD facilities still require a CON. Because assisted living entry is unrestricted, Florida senior-housing studies must model new-supply risk carefully.

    The regulatory variables depend on the asset. Fuel sites answer to the DEP storage tank program under Chapter 62-761, F.A.C. and its 1 million dollar financial-responsibility requirement, self-storage to the lien rules in sections 83.801–83.809, F.S., assisted living to AHCA under Chapter 429, restaurants and hotels to DBPR under Chapter 509 and the liquor quota under section 561.20, RV parks to Chapter 513, and rural projects to DEP on-site sewage rules under Chapter 62-6 and BMAP nitrogen limits. Stormwater and wetland ERPs and, on the coast, CCCL permits stand in for the environmental review act Florida does not have.