COLORADO HOTEL

    Colorado Hotel Feasibility Study

    A hotel is special-purpose collateral, and a Colorado lender will not move on one without a feasibility study that holds up to a credit committee. The question it has to answer is direct: will this property capture enough of its competitive set, at the assumed rate, to service its debt. We prepare lender-grade hotel feasibility studies for resort, limited-service, select-service, and extended-stay projects across Colorado, built to the standard SBA, USDA, and conventional lenders apply and grounded in the Colorado demand, seasonality, and cost dynamics that determine whether a hotel pencils.

    Key Colorado market indicators

    $28.5 billion

    tourism economic contribution in Colorado

    Source: Colorado Tourism Office / OEDIT (2024)

    $17.6 billion

    overnight hotel, motel and STVR spending in Colorado

    Source: Colorado Tourism Office / OEDIT (2024)

    188,510 jobs

    tourism jobs in Colorado

    Source: Colorado Tourism Office / OEDIT (2024)

    95.4 million visitors

    visitors to Colorado

    Source: Colorado Tourism Office / OEDIT (2024)

    $1.9 billion

    state and local tourism taxes in Colorado

    Source: Colorado Tourism Office / OEDIT (2024)

    Why hotel feasibility is different in Colorado

    Colorado hotel demand spans the mountain-resort markets of Aspen, Vail, Steamboat Springs, Breckenridge, and Telluride, where leisure and destination demand combine and where occupancy and rate track a ski-and-summer calendar, the Denver metro with airport and convention demand, Colorado Springs with its military and tourism base, and Fort Collins and Boulder. A defensible study builds a competitive set specific to the submarket and tests realistic RevPAR penetration rather than applying a statewide average, models the strong seasonality of a resort market, and, in the mountains and foothills, carries the wildfire and insurance cost layer, alongside brand, property-improvement, and FF&E assumptions.

    SBA, USDA, and conventional financing

    Hotels are SBA special-purpose collateral, which carries a higher equity injection and a clear expectation of an independent feasibility study under SOP 50 10 8, effective June 1, 2025, with SBA volume concentrated in the Front Range metros. Limited-service and select-service flagged hotels are common SBA 7(a) and 504 collateral, while resort and full-service assets are frequently conventional or CMBS financed. For rural Colorado and the mountain towns, USDA Business and Industry is a frequent path for interstate, gateway, and mountain-town hotels, and a guaranteed loan over 1 million dollars to a new business requires a full independent feasibility study prepared by a qualified consultant (7 CFR 5001.306). USDA rural eligibility applies to areas not within a city or town over 50,000 and not in its contiguous urbanized area.

    The Colorado regulatory layer

    A Colorado hotel study accounts for the cost and licensing items specific to the state. Any food and beverage or bar program runs through alcohol licensing at the state and local level, and building codes are adopted locally in a home-rule state, with wildfire-resiliency standards and the wildfire insurance market a real cost item for a guest-occupancy building in the mountains and foothills. Local transient occupancy tax structures affect the revenue model, and a project that adds water demand in a prior-appropriation state carries a water-rights consideration. The study tests these against the occupancy, rate, and cost assumptions rather than treating them as fixed.

    Colorado markets we cover

    The mountain-resort markets of Aspen, Vail, Steamboat Springs, Breckenridge, and Telluride anchor leisure and destination demand, the Denver metro runs on airport, convention, and corporate demand, Colorado Springs runs on military and tourism, and Fort Collins and Boulder run on the universities and technology. Secondary and rural markets along the interstate corridors and gateway towns offer demand-driven and USDA-eligible opportunities. We build the competitive set and demand segmentation to the specific Colorado submarket rather than to statewide averages.

    What a Colorado hotel feasibility study includes

    A bankable study includes a defined competitive set, demand segmentation, an occupancy and ADR projection with RevPAR penetration, brand and property-improvement assumptions, an FF&E reserve, a full operating pro forma with debt-service coverage, and the Colorado-specific regulatory and site analysis relevant to the project and the lending program. It is prepared to be reviewed directly by a lender's credit committee.

    Built to the lender's standard

    Every hotel study we prepare is built to the standard a lender's credit committee applies and is grounded in the specific Colorado conditions that determine whether a project is financeable. We work across the SBA, USDA, and conventional programs, and we calibrate each engagement to the lender, the flag, and the market at hand.

    Frequently asked questions

    Hotels are special-purpose collateral with concentrated, seasonal demand risk, so Colorado lenders use an independent feasibility study to test whether a property can capture enough of its competitive set at the assumed rate to service its debt. The study is expected on most SBA hotel financing under SOP 50 10 8 and on USDA Business and Industry loans over 1 million dollars to a new business.

    Limited-service and select-service hotels are common SBA 7(a) and 504 collateral in the Front Range metros, where a feasibility study is expected. In rural Colorado and the mountain towns, USDA Business and Industry is a frequent path for gateway and mountain-town hotels, and a guaranteed loan over 1 million dollars to a new business requires a full independent feasibility study under 7 CFR 5001.306.

    Colorado resort markets run on a ski-and-summer calendar with strong seasonal peaks and shoulder seasons, so a credible study models occupancy and rate against that calendar and the competitive set rather than assuming steady year-round demand, and it weighs the wildfire and insurance cost layer in the mountains.

    Alcohol licensing at the state and local level for any food and beverage program, locally adopted building and wildfire-resiliency codes in a home-rule state, the wildfire insurance market in the mountains and foothills, local transient occupancy tax, and a water-rights consideration for projects that add water demand.

    We cover the mountain-resort markets of Aspen, Vail, Steamboat Springs, Breckenridge, and Telluride, the Denver metro, Colorado Springs, and Fort Collins and Boulder, along with secondary and rural markets along the interstate corridors and gateway towns.

    It includes a defined competitive set, demand segmentation, an occupancy and ADR projection with RevPAR penetration, brand and property-improvement assumptions, an FF&E reserve, a full operating pro forma with debt-service coverage, and the Colorado-specific regulatory and site analysis.

    Ready to move forward?

    Discuss your Colorado hotel project with our team.