PRICING

    Feasibility study consultant cost: fixed fees by asset class.

    By Sarrah Allen, MAI, Principal · Updated

    This page is for borrowers, developers and business owners whose lender, CDC or USDA office has asked for a third-party feasibility study, and who want to know the fee before they commit. We prepare that study for a fixed fee, published below by asset class.

    The study gives the lender an independent view of market demand, competing supply, the project budget and a multi-year financial projection that tests debt service coverage (DSCR) against the lender's minimum. A lender can rely on it because an independent analyst prepares it, every assumption is sourced, and it is built around the rule the lender works under: SBA SOP 50 10 8.1 for 7(a) and 504 loans [1], 7 CFR Part 5001 for USDA guaranteed loans [2], or the bank's own credit policy for conventional and CMBS loans.

    Fixed fee in a written proposal · Published bands by asset class · Delivery date set before work starts

    PUBLISHED FEES

    Fixed fees and delivery windows by asset class.

    Each row shows our published fixed fee band and delivery window for one asset class. Your proposal states one fixed fee for the agreed scope. Asset classes not listed here are quoted after scoping; the feasibility study cost estimator shows where a listed class falls inside its published band.

    Asset classFixed feeDelivery window
    Car wash$5,500 to $9,0003 to 6 weeks
    Gas station$5,500 to $9,0003 to 6 weeks
    Self-storage$5,500 to $10,0003 to 6 weeks
    Hotel, limited-service$6,000 to $9,5004 to 6 weeks
    Multifamily, market-rate$7,500 to $14,0004 to 8 weeks
    Industrial$8,500 to $16,0005 to 8 weeks
    Hotel, full-service$9,500 to $18,0006 to 10 weeks
    Multifamily, affordable$12,000 to $22,0006 to 10 weeks
    Senior living$14,000 to $26,0006 to 10 weeks

    The fee covers one study for the loan program and lender named in the proposal. Where one study must satisfy two lenders, the proposal prices that scope.

    COST DRIVERS

    What moves a fee within its band.

    Five things explain most of the difference between a low and a high fee for the same asset class.

    01

    Project complexity

    More buildings, phasing, several uses on one site or a portfolio of properties all add analysis. A single building with one use sits at the low end of its band.

    02

    Market data

    Rural, small or thinly traded markets need more primary research, such as competitor surveys and site visits. Markets with deep public data need less.

    03

    Number of lenders

    A study written for one lender costs less than one that must satisfy two capital sources at once, such as an SBA lender and a conventional bank.

    04

    Delivery date

    The published delivery window is built into the band. A date earlier than the window, where we can meet it, is priced in the proposal.

    05

    Operator review

    Senior living and other operator-run businesses need a review of the operator's experience, licensing history and management plan.

    WHEN LENDERS ASK

    When does a lender need a feasibility study?

    A lender needs one when it cannot judge repayment from the borrower's history alone: a new business, new construction, a change of use or a property built for one purpose.

    SBA 7(a) and 504. SBA may require a feasibility study as a loan condition under 13 CFR 120.160(b) [4]. In its 504 credit analysis rules, SOP 50 10 8.1 says SBA "has the regulatory authority to request a feasibility study when it is needed to further understand the small business type and market conditions at the project location." It lists market saturation, a unique market concept, a highly specialized project property, a project size out of proportion to the community and rapid growth of the applicant as reasons [1]. For a Standard 7(a) start-up, new business or other application based on projections, the projections must reflect debt service coverage of at least 1.15 within 2 years of loan funding, or of the end of construction for a construction project [1]. SOP 50 10 8.1 took effect October 1, 2026 [1]. Information Notice 5000-880695 says it "will apply to all applications that are issued an SBA loan number on or after that date," and that applications submitted through September 30, 2026 stay under SOP 50 10 8 [3].

    USDA. 7 CFR Part 5001 defines a feasibility study as a report "conducted by an independent qualified consultant(s)" covering economic, market, technical, financial and management feasibility. A Business and Industry guaranteed loan of more than $1,000,000 to a new business requires one [2].

    Conventional and CMBS. The bank's credit policy, or the review of the investors who will buy the loan, decides when a study is needed. See feasibility studies by loan program.

    SCOPE COMPARISON

    Feasibility study, appraisal and market study.

    These are three different reports, and lenders ask for them by name. An appraisal estimates what the property is worth. A market study tests whether demand supports the project. A feasibility study includes the market work and adds the financial projection, the debt service test and a conclusion on whether the project works as financed.

    Many loans need more than one. Fees differ because the scope differs. Compare them in detail: feasibility study vs appraisal and feasibility study vs market study.

    ENGAGEMENT

    How an engagement works.

    Five steps from the first conversation to the final report. The fee and delivery date are fixed at step 2.

    01

    Scoping conversation

    Asset class, loan program, lender, project status and the date the lender needs the report.

    02

    Written proposal

    One fixed fee, the scope of work and a delivery date, in writing, before any work starts.

    03

    Research and analysis

    Site review, market and competitor research, comparable set and the financial projection.

    04

    Draft for review

    You review the draft and correct any fact about the project before it goes to the lender.

    05

    Final report

    The final report, exhibits and sources, sent to you and to the lender contacts you name.

    SCOPE

    What the fee includes, and what is separate.

    Included
    • Site and program review

      Zoning and entitlement status, access and visibility, environmental constraints visible from public records, and the rules of the loan program the study is written for.

    • Market and competitive analysis

      Demand drivers, the competing supply that exists and is planned, absorption, and the demographic and economic base of the trade area.

    • Comparable set

      The competing properties the projection is measured against, with the reason each one is in or out.

    • Financial projection

      Revenue, operating expenses, net operating income, reserves and debt service over a multi-year period, with DSCR and, where the lender uses it, debt yield, plus downside cases.

    • Draft review

      A draft for you to check before the report is final.

    • Final report

      A complete report with exhibits and sources, delivered in PDF to you and your lender.

    Separate
    • Appraisal

      A separate report by a separate appraiser. For SBA 504 loans on a special purpose property, SBA requires an appraiser experienced in that industry. [1]

    • Environmental reports

      Phase I and later environmental work come from an environmental professional. SBA's environmental policies and procedures apply to SBA lenders on 7(a) and 504 loans. [1]

    • Site visit travel

      Where a site visit is needed, travel is quoted in the proposal.

    • Added scope after the proposal

      A new use, a second site or a new lender added after the proposal is signed is quoted before the work is done.

    FAQ

    Questions about feasibility study cost.

    It depends on the asset class. Our lowest published fixed fee band is $5,500 to $9,000, for a car wash study, and the highest is $14,000 to $26,000, for a senior living study. The table on this page lists every published band.

    Yes. The written proposal states one fixed fee, the scope of work and the delivery date before any work starts.

    It depends on the asset class. Published delivery windows run from 3 to 6 weeks for a car wash study to 6 to 10 weeks for a senior living study. Each asset class has its own window in the fee table.

    No. Under 13 CFR 120.160(b), SBA may require professional appraisals, a survey or a feasibility study as a loan condition. In its 504 credit analysis rules, SOP 50 10 8.1 says SBA has the regulatory authority to request a feasibility study when it is needed to further understand the small business type and market conditions at the project location. It lists market saturation, a unique market concept, a highly specialized project property, a project size out of proportion to the community and rapid growth of the applicant as reasons, and it names feasibility studies among independent reports that may help mitigate weaknesses in the credit analysis. For a Standard 7(a) start-up, the lender needs detailed projections reaching 1.15 debt service coverage within 2 years of funding, and a feasibility study is how those projections are supported. [4] [1]

    For a Business and Industry guaranteed loan of more than $1,000,000 to a new business, 7 CFR 5001.306 requires a feasibility study prepared by an independent qualified consultant acceptable to the Agency. For loans of $1,000,000 or less, the Agency may require one when the lender's analysis is not enough to judge technical feasibility or economic viability. [2]

    Often, yes, when the scope is set for the more demanding lender at the start. A study for an SBA 7(a) loan paired with a conventional bank loan, for example, covers the SBA rules and adds what the bank's credit policy asks for.

    The appraisal and any environmental report. Each is a separate report from a separate professional. Travel for a site visit, where one is needed, is quoted in the proposal.

    Sources

    1. U.S. Small Business Administration. "SOP 50 10 8.1, Lender and Development Company Loan Programs." Effective October 1, 2026. https://www.sba.gov/document/sop-50-10-lender-development-company-loan-programs
    2. 7 CFR Part 5001, Guaranteed Loans, revised as of January 1, 2026, sections 5001.3 (definition of feasibility study) and 5001.306 (B&I application requirements). GovInfo. https://www.govinfo.gov/content/pkg/CFR-2026-title7-vol15/xml/CFR-2026-title7-vol15-part5001.xml
    3. U.S. Small Business Administration. Information Notice 5000-880695, "Issuance of SOP 50 10 8.1," published August 14, 2026, effective October 1, 2026. https://www.sba.gov/document/sop-50-10-lender-development-company-loan-programs
    4. 13 CFR 120.160, Loan conditions, paragraph (b), revised as of January 1, 2026. GovInfo. https://www.govinfo.gov/content/pkg/CFR-2026-title13-vol1/xml/CFR-2026-title13-vol1-sec120-160.xml

    Request a fixed-fee proposal.

    Send the asset class, the loan program and the project location. We reply with a written proposal that states the fixed fee, the scope and the delivery date.

    Or read a sample report first.