RV ParkUSDA B&I

    Sixty percent occupied, and still short in February.

    A northern destination RV park reporting a healthy annual-average occupancy, where the pro forma carried that average as a stabilized assumption and cleared coverage on it. The analytical question was not what the park averaged across the year. It was what it earned each month — because a number that reads as conservative on an annual line can hide a trough the loan has to survive.

    11 min read·June 2026·USDA Business & Industry

    The Situation

    The subject was a destination RV park in a northern, summer-peaking market, near a lake-and-recreation demand driver, being financed for acquisition and modest expansion. The sponsor's pro forma reported blended annual occupancy on the order of sixty percent and treated that figure as a conservative, stabilized assumption. The all-in financing ran to roughly $2.8 million across the land, site improvements, and amenities, in a rural area outside the population threshold for rural financing.

    The deal was structured for USDA Business and Industry financing — a fit for a rural outdoor-hospitality project, with a federal guarantee and a long amortization. Business and Industry requires an independent feasibility study for a project of this size, and the lender would underwrite coverage on the park's cash flow.

    The sponsor's pro forma led with the blended average: sixty percent occupancy, a stabilized year, coverage that cleared. The analytical question was whether the annual average described the deal, or whether the shape of the year underneath it did.

    The Conventional Reading

    The intuitive way to underwrite occupancy is the annual average: sixty percent is a solid hospitality utilization figure, it reads as conservative in a pro forma, and coverage built on a stabilized sixty percent looks well-supported. On that logic the park was comfortably bankable — a healthy average, a long amortization, a federal guarantee, and a demand driver next door. The blended number did the persuading.

    It was also the number most likely to hide the problem — because an RV park does not earn its revenue evenly across the year, and a healthy average can sit on top of a trough that does not cover its own costs.

    The Analytical Inflection Point

    A northern RV park's revenue concentrates into a short peak season and collapses off-season, so a healthy annual-average occupancy can hide months that do not cover their own carrying cost — and coverage computed on the average can fail when computed by the month. Blended annual occupancy in the sector commonly runs in the fifties and sixties, but that blend is the average of a peak that can approach full and an off-season that can fall to twenty or forty percent, or to zero where a park closes for the winter. Meanwhile property taxes, debt service, insurance, and a minimum level of staffing and maintenance run all twelve months. The result is that a park can be near-full and highly profitable in its peak and cash-flow-negative in its trough, and an annual-average occupancy assumption — however conservative it looks — averages those two states into a single figure that describes neither. This is why lenders underwrite debt-service coverage on annualized net operating income with the seasonality modeled, not on peak income, and why seasonal or interest reserves are common for the asset.

    The inflection is that the sixty-percent figure was not conservative; it was uninformative, because it concealed the month-by-month timing that actually governs whether the park services its debt. Re-underwritten on a monthly cash-flow distribution, the park's peak months carried strong coverage and its trough months ran negative, and the question was no longer the annual average but whether the peak generated enough surplus to carry the loan through the trough — and what reserve structure bridged the gap. The bankable version of the deal was sized to the shape of the year: coverage tested month by month, a seasonal reserve funded from peak surplus, and an expansion phased so it did not add fixed cost the trough could not absorb. The relevant analysis was the distribution of cash flow across the year, not the average of it.

    Evidence and Methodology

    Monthly cash-flow distribution. Occupancy and revenue were modeled month by month across the season rather than as a blended annual figure, surfacing the peak-to-trough swing the average concealed and the months that ran below their own carrying cost.

    Coverage by month, not by year. Debt-service coverage was computed on the monthly distribution and on annualized net operating income with seasonality modeled — not on a stabilized average — isolating the trough months where coverage ran negative and the peak surplus available to offset them.

    Fixed-cost-through-the-trough. Property taxes, debt service, insurance, and minimum staffing and maintenance were carried across all twelve months, so the off-season carrying cost was measured against off-season revenue rather than smoothed into the annual figure.

    Seasonal reserve sizing. A seasonal or interest reserve was sized from peak-season surplus to bridge the trough, tying the reserve requirement to the actual shape of the cash flow rather than to a blanket assumption.

    Phased expansion against the trough. The expansion was modeled so that its added fixed cost was absorbable in the off-season, testing whether each phase strengthened or weakened trough coverage before it was committed.

    Demand-driver and regional seasonality. The lake-and-recreation demand driver and the northern market's closure or near-closure window were assessed for how they shaped the peak and the trough, so the seasonality reflected the specific market rather than a generic curve.

    What the Lender Saw

    The credit file replaced a stabilized annual average with a monthly cash-flow distribution and explained why a healthy sixty percent could still run short in the trough. The analysis showed coverage by month, carried the fixed cost through the off-season, sized a seasonal reserve from peak surplus, and phased the expansion so it did not burden the trough. The Business and Industry guarantee and long amortization fit the rural project, and the lender underwrote coverage on annualized, seasonality-adjusted cash flow with a reserve, rather than on the blended average. The independent study answered the program's expectation by underwriting the shape of the year, which is where seasonal hospitality credits are most often misjudged.

    The Outcome

    The Business and Industry financing closed sized to the seasonality rather than to the annual average — coverage tested month by month, a seasonal reserve funded from peak surplus, and an expansion phased against the trough. The inflection was not that sixty percent occupancy was bad; it was healthy. It was that the annual average concealed the month-by-month timing that decides whether a seasonal park services its debt, and the bankable deal was the one underwritten on the distribution of cash flow, not its average.

    Analytical Posture Takeaways

    • 01Annual-average occupancy can be uninformative, not conservative. A seasonal RV park's revenue concentrates into a short peak and collapses off-season, so the blend describes neither state.
    • 02The trough has to cover its own cost. Property taxes, debt service, insurance, and minimum staffing run all twelve months, so a near-full peak and a cash-flow-negative trough can average to a healthy-looking figure.
    • 03Underwrite coverage by month. Lenders test debt-service coverage on annualized, seasonality-adjusted net operating income — not peak income — and seasonal or interest reserves are common for the asset.
    • 04Size the reserve and phase the expansion to the shape of the year. The bankable structure funds the trough from peak surplus and avoids adding fixed cost the off-season cannot absorb.

    Representative engagement illustrating Feasibility Study Consultant's analytical methodology. Benchmark and market figures are drawn from public and industry sources; deal-specific details are illustrative and do not identify a client. RV park occupancy and seasonality vary widely by region, market, and site mix. Underwriting is performed by the lender; this firm provides independent feasibility analysis relied upon in that process.

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